Creative tactics that help bring about change

“You won’t own a house IN YOUR WHOLE FUCKING LIFE” world record

Practitionor:
Date:
Oct 6 2007
Location: ,

On October 6th, 2007, we beat a new world record. Thousands of people in cities all across Spain simultaneously shouted: “You won’t own a house IN YOUR WHOLE FUCKING LIFE!” The decibels radiating from this collective cry were registered by an interactive meter, baptized “The Fuck-o-meter” for the occasion. The sheer intensity and volume of this vociferation was reflected in real time and projected on a massive screen by a stage, whereupon a group of actors, showmen and activists hosted the proceedings for this grand public intervention. That was a day we made ourselves heard; man, did we ever make ourselves heard…

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Posted by

Andy Bichlbaum

on

Staff Rating: 1

While this is a very creative idea, what exactly was the short-term/long-term goal? Can you describe more the campaign that organized this initiative? What were the effects of the event? For example, did more people join the campaign?

Effectiveness

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Timeframe For change

Has short-term goal.
Has long-term goal.
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