Creative tactics that help bring about change
By adding screen print with the wording ‘SUPERCOPY’ on to copies of LaCoste polo shirts bought at a street market in Thailand SUPERFLEX turns a copy product into a Supercopy – a new original. As a result, LaCoste took legal action against SUPERFLEX.
External sources:
Posted by
on
Actipedia content is user-generated. Sign in to edit and add content.
