Location: Australia
On the 6th February 2013, 40 activists across 6 states plastered 110 ANZ ATMs with ‘Out of Order’ notices, sharing them on social media the following day. The objective was to use a hoax style action to exploit mainstream media sensitivity around ANZ Bank’s unethical funding of fossil fuel projects that had been generated by Jonathan Moylan’s Whitehaven Hoax a week earlier.
This was a grassroots action organised by individuals with a $0 budget that was picked up by major news outlets across Australia thanks to its timing, a simple but clever play on words, the ability for anyone to participate and the real world impact on consumers combined the virility of social media.
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