Creative tactics that help bring about change

Calling Big Brands of Soda

Practitionor:
Date:
Apr 5 2021
Location: ,

“This is the video that Coca-Cola, PepsiCo, and Nestlé don’t want you to see.

The big brands want you to believe they are taking steps to reduce single-use plastic BUT they are actually working hand in hand with the fossil fuel industry to produce even MORE!

Watch now to learn that the actual “Story of the Bottle” has devastating effects on our health, planet, and communities!

But with your help, we can all speak up for REAL solutions and demand @cocacola, @pepsi, and @nestle ditch single-use plastic to stop fueling the climate crisis!”

External sources:

Posted by

mer551

on

Effectiveness

How does this project help? ,

Timeframe For change

Has long-term goal.
This campaign and advertising is calling all companies to reduce their use of plastic in their products for a long term climate change effect.

Notes:

I think big advertising agencies have the power to reach big commercial companies like Pepsi and Coca-Cola. Creating something visually that very well explains the change they want from the companies, can great a huge impact on the audience and ultimately can put pressure on the companies.
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