Creative tactics that help bring about change
For widespread distribution, each billboard would carry information relevant to its geographical location.
Modeled on the “No Traffic Fatalities in ____ Days” signs seen in some communities. The information is communicated through the conflict of emotions these signs elicit: as we feel relief or civic pride over a (seemingly) long period of time without a traffic death (or local hate crime), we are at the same time reminded of an unpleasant truth, in this case the knowledge that the denial of basic civil and human rights exists right here and vicious acts of destruction are perpetrated close to home. When the day-count numbers are low, this realization may be most powerful. Awareness of this issue, as with all social maladies, can be the first stage of a fundamentally decent population affecting positive social change within its community.
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