Color-Cycling

Practitionor:
Date:
Apr 23 2012
Location: ,

Ciclo-Color 

February 7, 2012, www.mastamagazine.net 
 Having a bike as vehicle and paint as a tool, “Bici-Brochas” brings new colourful lines to the asphalt and, according to the chosen route, leaves a hint of colour that breaks up with the sobriety of the metropolis and the smoke coming from cars.
The “cacharro” consists of an inverted bottle as a tank and a tap, which allows the flow of paint to the pavement through a broom turned paintbrush, illustrating the route created by the cyclist.

The action aims to draw attention to bicycles as a sustainable, human-powered, healthy and economical means of transport, as opposing to motor vehicles, which literally invade [the] grey [in] our cities and our little [towns].

External sources:

Posted by

on

Effectiveness